Therory

Founded on principles of: a simple design philosophy, clean silhouettes, quality, craftsmanship and fit fashion brand Theory was founded in 1997. The label is geared to answer the needs of a contemporary customer, one who has a versatile but demanding lifestyle. Sophisticated, urban, and discriminating, yet seeking comfort and value whilst placing a premium on fit and fabric quality, Theory created a collection of standalone pieces that serve as the foundation for a consumer's wardrobe.