Bel-Air Athletics

Will Smith’s brand, Bel-Air Athletics was originally created as a limited drop, but has now been developed into a stand alone brand offering 80’s and 90’s inspired street styles. The American brand references Smith’s famous series, “The Fresh Prince of Bel-Air", with influence from Will Smith’s style in the show. Active meets street remains a key focus with padded jackets, logo tees, satin baseball jackets and cool jersey hoodies.