YMC Clothing
Formed in 1995 when Fraser Moss and Jimmy Collins repurposed industrial designer Raymond Loewy's slogan, 'You must create', YMC (as it would quickly be known as) first took inspiration from all around them, including utilitarian work wear and military apparel, terrace styling and traditional outdoor clothing. Today YMC clothing is a well-respected British designer label that follows function rather than fads, resulting in a timeless collection with a vintage aesthetic.