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Sons Of Heroes was launched in 2010 by creative designer Lee Sedman who was inspired by the desire to offer an alternative to the then predictable fashion brands. Sons Of Heroes quickly became a favourite to both the UK and US music artists. It takes its inspiration from the aggressive, rock and roll spirit, creating eccentric, abstract clothing coupled with edgy slogans, animal prints and futuristic graphic prints. These eclectic and attitude-fuelled designs will add statement style to any wardrobe.