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Back in the 1920s, when Rene Lacoste was best known for being a multiple Grand Slam tennis champion, the press nicknamed him the 'Crocodile', leading him to have an emblem of the animal embroidered onto his blazer. Fast forward to today and the crocodile is perhaps one of sports-fashion's most iconic logos with the Lacoste polo shirt being a perennial favourite. Lacoste is a world-renowned lifestyle brand accredited with the creation of the first ever polo shirt.