Joules Clothing
Joules is a label with all of the eccentricities of the great British countryside at its core. It began life when Tom Joule began selling country and equestrian wear at outdoor events across the UK. Upon the realisation that the available clothes did not represent the customer's personalities, he designed and introduced a range of brightly coloured, exceptionally detailed, and inspired products that better suited the characters of the countryside. Today the Joules fashion collection remains inspired by these eclectic and eccentric roots.