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Created in 1989, G-Star has always held a deliberately single-minded approach to fashion; 'Just the Product'. By fusing high-end craftsmanship with street style and urban edge, they forged a path previously unknown and pioneered a new denim sector by creating raw, untreated, wearable and desirable denim, resulting in the G-Star Raw moniker. Today, with over 20 years of constant innovation, G-Star continues to blaze a trail and push the industry forward, without every compromising on their philosophy.