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The three-time Wimbledon Champion Fred Perry may well be more famous now-a-days for his fashion brand rather than his on court successes, which is testament to the lines of clothing, footwear and accessories that have been produced since the company was founded in the late 1940’s. The first item ever produced was a sweat band, and it wasn’t actually until 1952 that the most iconic piece of clothing hit the market: the Fred Perry Polo Shirt. The brand really received a boost as fashion wear in the 1960s when the informal but slightly dressed up look suited Mod culture aficionados. With its instantly recognisable Laurel Wreath logo Fred Perry is the designer people turn to time and time again when they need something both smart and functional.