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Founded in Osaka, Japan by Yamane Hidehiko in 1991, Evisu is a premium denim brand, aptly named after the Japanese god of prosperity. A love of vintage jeans and an education in tailoring are the two elements that Yamane combines to great effect. In the early days, each of the now famous seagull logo (or Kamome, to give it's correct Japanese name) was hand painted by Yamane himself. Today, Evisu is a global success story known for its quality and authenticity, whilst remaining true to its founding principles of humour and irreverence.