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Founded in in 1978 by Renzo Rosso, Diesel is an Italian denim label known for crafting luxury clothing aimed at the young adult market. The collection is built on authenticity, rugged style and wearability, with hallmarks of the range including various denim washes, utilitarian clothing and heritage-wear with a hi-tech edge. Diesel's latest collection effortlessly blends the old with the new creating a contemporary yet classic line featuring jeans, t-shirts, trainers and more.