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Diadora is new to Van Mildert this season with a number of key styles available to buy both online and in store. The Diadora story is largely a part of Italian history. Diadora is the only Italian athletic footwear manufacturer to still make product in Italy - a tradition that began in 1948 when the company's founder Marcello Danieli, first began working in the trade as a young boy. To this day Diadora are dedicated to producing shoes with a unique Italian style, exceptional quality, craftsmanship and technology.