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It all began in 1908, when Marquis Mills Converse decided to start a rubber sneaker company. Converse was born and has since gone on to dominate the fashion footwear market, perfectly straddling sports utility and iconic styling. With a history of providing footwear to stars of basketball, badminton and rock 'n' roll; Converse has come a long way since its humble beginnings. Now a world famous brand with a world-wide following, the Converse label has managed to remain a symbol of independence, sub-culture, and effortless cool with their range of High-Top and Lo-Top trainers.