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Champion has always catered to the customer who wants ease of movement from activewear. The company was formed in 1919 by brothers Abe and Bill Fainbloom, as the Knickerbocker Knitting Company to produce sturdy sweaters. The company pioneered a heavy-duty cotton, which it patented as Reverse-Weave, and manufactured sweatshirts primarily for athletes. Champion sweatshirts were only the earliest of several industry innovations—including the first cotton football jerseys, the first hooded sweatshirts (originally worn on the sidelines during games), the first reversible t-shirts (for the Navy during World War II), the first breathable mesh shirts and shorts, the first lined nylon-shell jackets, and even the first comfortable, supportive jogging bra for women. Today Champion's name is firmly emblazoned in activewear history, and chosen by consumers the world over who have sought out their reliable and comfortable apparel. It is safe to say that Champion products continue live up to their name.