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Boutique Moschino offers up the playful irreverence of the mainline label and draws inspiration from vintage style. Quirky to the max Boutique Moschino was founded in 1988 by Franco Moschino and subsequently led by Rossella Jardini, the label is now steered by Creative Director Jeremy Scott, who embellishes retro silhouettes with contemporary patterns and vibrant hues which offer youthful collections with a refreshing sense of humour, that brings something quite unique to the fashion market.